An Update on My Sole Journey So Far

My recent photo shoot

From Dream to Launch: A Sneak Peek Behind the Scenes

Starting this shoe brand has been a lifelong journey in the making. I didn’t always know shoes would be the product I’d create, but I’ve known since I was young that I wanted to be a fashion designer. Growing up in a conservative Asian society, I gravitated toward shoes as a way to express my individuality—people could critique my bold clothing choices, but never my shoes!

Years later, while working in New York’s fashion industry, I found myself uninspired by the endless sea of boring black and brown footwear. I wanted to bring something new—fun, vibrant shoes that allow women to express themselves confidently and comfortably.

What started as a casual shoemaking class turned into a full-blown obsession. I began making prototypes for myself and fell in love with the process. After years of running and walking through concrete cities and dealing with foot pain, I knew I wanted to create a collection that combined style, comfort, and bold personality. Fun, vibrant and comfortable shoes that could take urban fashionistas from day to night, boardroom to beach.

That’s how this brand was born.

To me, shoes are more than just accessories—they’re the foundation of our journeys, both literal and symbolic. We wear them every day, and they carry us through life’s most meaningful moments. I hope my fashion-forward comfortable shoes bring you confidence, joy, and beautiful memories wherever you go.

Behind the Scenes: What’s Been Happening

It’s been a while since my last update, and I’m so excited to share what’s been happening behind the scenes!

• Earlier this year, I had a soft launch of my customized shoes on Etsy. Check out my summer sale and get a pair!

• I met with incredible women while showcasing my designs at pop-up events in local boutiques across New York and Connecticut (check out my video below).

• I also did a fun, fashion shoe photoshoot with the help of my amazing girlfriends—and my dog Momo!—right here in NYC.

  
  

Shop my hand embellished shoes here

Yvonne Liao x More Amour Boutique , New Haven CT

Like any journey, there were challenges too. Tariff issues delayed my plans, but waiting it out turned out to be the right move. I’m thrilled to share that I’ve finally placed my first official production order!

My capsule shoe collection will officially launch this Fall, featuring both limited-edition hand-customized pieces and production styles. It’s finally happening—and I can’t wait to share it with you.

What’s Next

• A refreshed website is on the way

• Launch details and stockist info coming soon

• In the meantime, shop my fun, vibrant, and comfortable summer shoes on Etsy — perfect for workdays, city strolls, or escapes to tropical paradises.

Thank you for being a part of this journey. Your support means the world to me, and I can't wait to see where these shoes take you next.

With love,

Yvonne